Website Copywriting

A notebook holder with the name D. R. Bennett, Copywriter printed in yellow on the leather cover, an open notebook with lined paper, a pen, a laptop displaying a blurred webpage, and a computer monitor in the background on a wooden desk.

Say the right thing. To the right people. In the right way.

You’ve know the difference your service makes to people. You’ve built the program, the gym, or the brand that’s genuinely changing lives.

But when it comes to your website? You just can’t quite find the words to communicate that message to your audience.

Maybe your current copy feels flat or generic.
Maybe you’re not sure how to explain what you offer without sounding like everyone else.
Or maybe you’re so close to your own business that you can’t see the words you need.

That’s where I come in.

What you get…

  • Connection

    Copy that mirrors how you speak, what you stand for, and the transformation your clients experience.

  • Confidence

    Messaging you can stand behind. So you’re not second-guessing what’s on your homepage — you’re proud to send people there.

  • Clarity

    We’ll get to the heart of what you do, who it’s for, and why it matters — so your audience doesn’t just get it… they feel it.

How it works…

Whether you need a full site rewrite or key pages that pack a punch, we’ll build your web copy around what’s already working and what needs to change.

Most website projects include:

  • Homepage — Your first impression, dialled into what your people need to hear.

  • About Page — Not your life story — your credibility, values, and vibe.

  • Services Pages — Clear, compelling offers that drive action.

  • Contact/CTA Sections — Make it easy for people to take the next step.

Need help structuring the whole site or refining your offer? We can do that too.

Because the copy, strategy and messaging I help you create is built for fitness, wellness, and community-first brands.

Because I’ve been on the gym floor.
I coach people through their first pull-ups, tough days, and long-term change.
I know the difference between real impact and clever marketing.

That’s why your copy won’t be filled with fluff.
It’ll reflect the transformation you actually create.

And speak to the people you’re here to help.

Price: Starts from £750

Includes foundational messaging, tone of voice consistency, and conversion-driven copy for up to 3–4 pages.

For brands or services who need to sound like themselves online — and turn site visitors into enquiries