My Impact Story

I didn't arrive here from a conventional copywriting background.

I spent years in a job that comfortably paid the bills but did nothing else. There was no purpose. No sense that what I was doing mattered to anyone.

That’s why I knew it had to change.

I won’t pretend it was easy. It wasn’t. But I left. Found coaching. And somewhere along the way I was invited to work in the charity sector.

It's the most purposeful work I've ever done.

I see the difference it makes to real people every single week. Not just in reports or surveys. But in the sessions themselves. In the conversations. In the moments that are genuinely hard to put into words.

This is exactly why I started trying to put them into words.

I write Impact Evidence Stories for charities because I believe the work they do deserves more than a generic story or a data summary. It deserves to be told properly.

With the human detail that makes funders believe it, donors feel it, and communities share it.

I'm proud to work for Momentum Fitness Charity as a coach and exercise therapist. That experience shapes everything I bring to this work.

And it's why the work I do here means something to me personally, not just professionally.