Hi, I’m Daryl. A copywriter and CrossFit level 1 trainer.

A smiling man sitting on a white outdoor sofa, holding a notebook and pen, with a wooden slat wall in the background.

I help fitness brands find the words that reflect their impact…

So they can grow their audience and their business.

  • "We engaged Daryl to help relaunch our member newsletter and run it monthly for us. He’s been fantastic and we’ve had great feedback on it. His positive can-do attitude makes him easy to work with. I’m looking forward to working with him more and wouldn’t hesitate to recommend him."

    Charles Balchin - CrossFit Southampton Director

The impact of what you do deserves to be seen.

Image of me writing copy at a computer with CrossFit items clearly visible around my desk.

Whether you're changing lives in a CrossFit gym or building a brand that improves health - I help you find the words that connect, convert, and reflect the work you're proud of.

Because the best health and fitness marketing doesn’t rely on hype or fear tactics. It tells the truth. Through stories and lived experiences. Told by those whose lives you’ve helped to change.

I help fitness brands, gyms, CrossFit boxes, and online platforms showcase the impact of their work through website copywriting, case studies, emails and blogs.

Because when your potential clients really see what you can do for them...

That’s when they reach out.

A smiling male CrossFit coach with short brown hair, wearing a black t-shirt with white text, standing arms crossed in a gym with kettlebells in the background.

Have I mentioned I do CrossFit yet?

Because like every CrossFitter, I barely mention it really. It’s not something I like to go on about of course. But seeing as it’s relevant, I guess I will.

You don’t need to explain the world of fitness to me. I’m exposed to it every day. I don’t just talk to your customers, I am one.

I stand on the gym floor, coach athletes through their first barbell lifts, and do more than just witness the moments that change their lives - I invest myself into what those moments mean to them because I’ve been through them myself.

I get how important community and culture is to what we do. Know what “more than just a gym” actually means to people. And can articulate it to your potential customers, athletes and clients.

That’s why I don’t write bland copy for health and fitness brands.
I write about the real transformations. The ones we see every day. Then show exactly how the work you do made them happen.

Who I work with.

If you’re a:

  • Coach or gym owner ready to level up your messaging

  • Health or fitness brand with a great offer

  • Business with a community-focused, people-first ethos

And you’re ready to:

  • Get clarity on what you’re saying (and why it matters)

  • Show people what transformation actually looks like

  • Sound like yourself, not every other coach, fitness brand or CrossFit gym on the internet

We should talk.

Just click the button and leave me your details to get started.

Services

  • Client testimonial overlay on a workspace photo showing a laptop, papers, and a hand resting on the table.

    Case Studies

    Real stories from real clients.

    The most underused (and most powerful) form of marketing you’re not using yet.

  • Open laptop on a wooden desk with a white notebook and pen, a white ceramic mug, a small glass vase with purple flowers, a small jar with lipstick, and a wooden tray. In the background, a large window shows an outdoor scene.

    Website Copywriting

    Web copy in a voice that is unmistakeably yours, brings what you offer to life and makes your ideal client feel seen.

    Then ready to take action.

  • A clipboard with a printout titled 'Publish Blog Post' and a list of writing tasks, a pen, and a laptop on a marble surface.

    Blog Writing

    Content that builds trust, positions you as the expert, and gives your audience something real to connect with.

Explore Services

Client Feedback

  • "My favourite part of Daryl's work has been his case studies. He reached out to my client and produced a piece of work that reflected their journey. This is such an important aspect of my website."

    Goda - GoDietitian Founder

  • "Daryl has been a great asset to our team. His expertise in CrossFit & the sport industry is evident. Communication is clear and efficient, and his positive attitude is contagious. He brings a wealth of knowledge to every project."

    Adeline Deseyne - Hustle Up

  • Daryl was excellent from start to finish. He helped us with so much more than just words. he helped our business establish its identity.

    Adam Stock

  • "Daryl worked with us, taking the time to really understand who we are and what we wanted to say. We were left with products that helped us both internally and externally communicate our message in a meaningful way."

    Charlotte Taylor