CrossFit Content Creation - Newsletter

As both a coach and copywriter, this one naturally blends two big parts of my world.

What started as a monthly gym newsletter has become a consistent, well-received voice for the community. It helps members stay informed, connected, and motivated beyond the gym floor.

Open rates regularly sit between 51–55%, well above the industry average — a reflection of the trust we’ve built and the relevance of the content.

It’s not just an update. It’s a way of keeping the CrossFit Southampton community engaged and reminded of the bigger picture behind their training

An image of CrossFit content creation in the form of an email newsletter
An image of CrossFit content creation in the form of an email n
  • "We engaged Daryl to help relaunch our member newsletter and run it monthly for us. He’s been fantastic and we’ve had great feedback on it. His positive can-do attitude makes him easy to work with. I’m looking forward to working with him more and wouldn’t hesitate to recommend him."

    Charles Balchin - CrossFit Southampton Director

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