CrossFit Content Creation - Newsletter

As both a coach and copywriter, this one naturally blends two big parts of my world.

What started as a monthly gym newsletter has become a consistent, well-received voice for the community. It helps members stay informed, connected, and motivated beyond the gym floor.

Open rates regularly sit between 51–55%, well above the industry average — a reflection of the trust we’ve built and the relevance of the content.

It’s not just an update. It’s a way of keeping the CrossFit Southampton community engaged and reminded of the bigger picture behind their training